Men’s Health

Men’s Health is a ‘container’ app that you can view and purchase other issues.  They do a OK job with this app.  The content is lifted straight from the print piece  and put into the iPad.  So swiping through pages is the normal.  What you see in print is what you see in the iPad.  The one thing they added is interactivity ‘on-top’ of the pages.  What I mean by that is when you land on an article blue plus signs light up where you can interact.  You can view a video or take a poll.  It is nice since it takes the guess work on what your supposed to do.

BMW Magazine

Talk about a glorified PDF reader.  No interaction except for some hot spots to link out to the web.

Wired

There has been a tremendous amount of hype surrounding this app.  The hype was around 2 areas, the first being the app itself and the second being the controversy of Adobe building the app in Flash, which Apple denied.  That is another story.  The app itself, in my opinion falls short.  The app does not train the user into what to do next.  Your left clicking (touching) and swiping random spots just to see if anything is linked.  There are ads that do some interaction and others where you think there would be but do not.