_iPad App Review – News

Today is the news category.

USA Today, Reuters, and Bloomberg

USA Today

USA Today takes a safe approach to their app.  It looks EXACTLY like their newspaper and functions like a web site.  At times you can get lost when navigating through articles.  The ads don’t function that well.  Orientation of the device does not provide that much enjoyment.  The app is ok.

Reuters

The Reuters app is a great news app.  Very clean.  It uses icons that we are familiar with (the dot notation for swipes).  Image gallery, pop up video and ease of getting back to all of the main articles.  They make use of orientation by moving the article to the right and giving you options to jump to other sections or directly into an article.  Interactive stock tickers give this app a little more life.  Overall, solid.

Bloomberg

Bloomberg took a different approach to colors, instead of white or light background they went black.  Not a fan.  Very little images if any, navigation is clunky, drop-downs seems like a band-aid to get to where you want to go.  Hopefully next release will be improved.